

The International Coaching Federation (ICF) is the world’s most recognized and respected organization in the field of professional coaching. It sets the global standards, ethical guidelines, and credentialing requirements that define high-quality, professional coaching worldwide.
According to the official ICF definition:
“Coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”
In simple terms, coaching is a collaborative and empowering conversation that helps clients gain clarity, expand self-awareness, and take meaningful action toward their goals.
A professional coach does not give advice or offer solutions; instead, they guide the client through deep listening, powerful questioning, and reflective dialogue—supporting them to unlock their own potential.

Defining coaching can be both simple and complex. There are many approaches and definitions, which can sometimes be confusing. However, despite these differences, the essence of coaching remains the same—just like ice cream: it comes in many colors and flavors, but its core texture is always recognizable.
Coaching is unlocking a person’s potential to maximize their own performance. It helps individuals learn rather than simply teaching them.
(Whitmore, 2017)
The International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
(ICF, 2019)
A future-focused, Socratic-style dialogue between a coach and a client, where the coach uses open-ended questions, active listening, reflection, and summaries to stimulate self-awareness and personal responsibility.
(Passmore & Fillery-Travis, 2011)
Facilitating behavioral change and personal growth by aligning coaching techniques with brain function and its capacity for change.
(Amy Brann)

Defining coaching can be both simple and complex. There are many approaches and definitions, which can sometimes be confusing. However, despite these differences, the essence of coaching remains the same—just like ice cream: it comes in many colors and flavors, but its core texture is always recognizable.
Coaching is unlocking a person’s potential to maximize their own performance. It helps individuals learn rather than simply teaching them.
(Whitmore, 2017)
The International Coaching Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
(ICF, 2019)
A future-focused, Socratic-style dialogue between a coach and a client, where the coach uses open-ended questions, active listening, reflection, and summaries to stimulate self-awareness and personal responsibility.
(Passmore & Fillery-Travis, 2011)
Facilitating behavioral change and personal growth by aligning coaching techniques with brain function and its capacity for change.
(Amy Brann)
The ICF Core Coaching Competencies outline the essential skills and ethical standards professional coaches use to support clients effectively. They emphasize ethical practice and a strong coaching mindset, clear agreements, and the ability to build trust and safety. Coaches are expected to remain fully present, listen actively, and evoke awareness through powerful questioning and reflection. Together, these competencies enable coaches to help clients transform insight into meaningful action, learning, and lasting growth.
Acts with integrity, confidentiality, and professional responsibility in alignment with the ICF Code of Ethics.
Maintains self-awareness, curiosity, openness, and commitment to continuous learning.
Clearly defines the coaching relationship, goals, roles, and session outcomes with the client.
Creates a respectful, inclusive, and psychologically safe space for open exploration.
Remains fully attentive, flexible, and responsive in the moment with the client.
Focuses on what the client says and does not say to understand meaning, emotions, and values.
Uses powerful questions and reflections to generate insight and new perspectives.
Supports clients in turning awareness into action, learning, and sustainable change.
The ICF Core Coaching Competencies outline the essential skills and ethical standards professional coaches use to support clients effectively. They emphasize ethical practice and a strong coaching mindset, clear agreements, and the ability to build trust and safety. Coaches are expected to remain fully present, listen actively, and evoke awareness through powerful questioning and reflection. Together, these competencies enable coaches to help clients transform insight into meaningful action, learning, and lasting growth.
Acts with integrity, confidentiality, and professional responsibility in alignment with the ICF Code of Ethics.
Maintains self-awareness, curiosity, openness, and commitment to continuous learning.
Clearly defines the coaching relationship, goals, roles, and session outcomes with the client.
Creates a respectful, inclusive, and psychologically safe space for open exploration.
Remains fully attentive, flexible, and responsive in the moment with the client.
Focuses on what the client says and does not say to understand meaning, emotions, and values.
Uses powerful questions and reflections to generate insight and new perspectives.
Supports clients in turning awareness into action, learning, and sustainable change.
Coaching is suitable for anyone seeking growth, development, or transformation, including:

Helps you unlock your potential and find your own solutions through guidance, reflection, and goal-setting.
Shares experience and advice to help you learn and grow.
Provides expert solutions to solve specific problems or implement strategies.
In short:
Coaching empowers. Mentoring guides. Consulting solves.

At TYME Coaching Academy, all training pathways are fully aligned with the ICF Core Competencies (2025). We guide you from the foundational level onward, ensuring you are not only meeting international certification standards but also developing true mastery, confidence, and excellence in real-world coaching practice. Our programs are designed to support your professional growth, credential readiness, and long-term success as a globally recognized coach.